As a photographer I take on a huge range of projects, from the unique, personal experiences of wedding photography to the vast, unlimited scales of architectural photography. Another passion of mine however is product photography. I like to categorise this into two parts: non-perishable products, such as items for E-commerce retailers, and perishables, such as food photography.
Both of these categories present their own unique challenges to me. Where food is concerned, for example, every professional food photographer has a few tricks up his or her sleeve. For instance, I will use light to my advantage to make the food look fresh and appetising, and indeed there is the chance for me to get creative! This could involve sprayed water, fake steam or even glycerine, and of course, the photos can be enhanced even further in post-production for that mouth-watering effect.
Before every shoot I will ask my clients what kind of background surface or table they would like their food to sit on, and the type of material upon which they would like their food to be placed. If necessary, I can also purchase props such as table tops to make sure the final image looks as professional as possible.
I’ve picked up a few tricks over my time doing photo shoots in restaurants, hotels, private chefs’ kitchens and catering companies. For example, for layered dishes such as lasagne, I shoot from a low angle to encompass all the layers, whilst for soups I would recommend a high or even bird’s eye view to capture as much as possible. Finally, a few fresh ingredients alongside the dish always complement any food photography.
Of course, some of these techniques can be used in my non-perishable product photography, whether they’re clothing, accessories, home wares, furniture or even cars. With the vast expansion of online marketing nowadays, good product photography is essential and I endeavour to capture as much of each product as possible, from the most flattering angles.
One of my most common product photography outlets is online web store work; for example I take photographs for sites like Shopify and online services such as Fulfilled by Amazon (FBA.) With a “marketing mind set,” I will work with my clients to identify their individual goals and how this can be achieved. I may ask them: “What kind of background is needed?” or “Do we need to add any accessories?” Just like food photography, I will make the best of the resources I have available to me, including my top-of-the-range lenses, to create razor sharp images with vivid colours and vibrant contrasts.
Online retail often requires a quick turnaround, and to that end I aim to be as mobile a photographer as possible. Often, my clients will ship their latest products directly to my photography studio in Guildford, however I am also pleased to be able to offer my mobile studio. This guarantees just as high quality a finished product as a stationary studio and can be very convenient, particularly when shooting products within a particular setting or visiting restaurants for food photography shoots.
Whatever your product photography requirements, I offer state of the art technology and a variety of delivery methods. All of your photos will be available in both print and web resolution – the latter of which is ideal for today’s modern technology, which will often present your products on ultra-high pixel density displays such as smartphones. My view on product photography is simple: the more we see of the product, the better.
From food to furniture, I will operate in a clean, clutter-free style that captures your brand’s essence. For more information on how I can bring your marketing material to life, visit my contact page today.