Good commercial photography is essential for any business. Photos and videos are still the strongest and most effective way to connect with your customer on an emotional level. I had a very interesting commercial photography job last week: I was asked to photograph a pub at night. The brief: make it cosy, warm and inviting.
I arrived at 8pm, it was dark already – time for some long exposure shots! I set up my camera on my tripod. I have a special ball head, which allows me to pan, tilt and turn my camera just the way I need to. Finding the right camera angle is essential especially when using an ultra-wide angle lens (like 11mm). If the camera is only at a slight angle all vertical lines start to distort. Commercial photography is everything but boring! Commercial photography can be both challenging and inventive.
As you can imagine there isn’t much light at all at night. In order to get a sharp shot I had to expose each picture for 25 seconds. But it was worth the wait. I’m very happy with the sharpness and amount of detail in each photo.
I continued shooting on my tripod inside the pub but now 5-10 seconds of exposure time was more than enough to get a balanced photo.
In order to get a few more creative shots I switched to my 50mm f1.2 lens, which really creates an amazing shallow depth of field. This wide aperture is wonderful in low light situations such as this one. While shooting at ISO 2500 at f1.2 I could comfortably move the exposure time up to 1/100 of a second in order to eliminate any unwanted motion blur.
In post-production I played around with the white balance to find a warm and comfortable feel for the room. Usually I tend to brighten up my photos in Photoshop (especially in commercial photography) but for this job I actually darkened them a bit to get a more mellow feel.