Most of my work is wedding photography, product photography and corporate portraits. But I’d love to get into fashion photography one day. In this blog post I’d like to show you how I practice fashion photography with models I know from corporate jobs. In these jobs these models were acting as clients or staff.
The photos you to the right feature the wonderful Iza – a very talented model from Poland. After a job we did together for a travel agency we spent the rest of the afternoon trying out different poses and scenes.
Even though Iza has a very beautiful smile I personally think she looks the coolest when she doesn’t smile at all. I believe in fashion photography it is important to suggest the impression of ‘been there, done that’ – the model has to look ‘too cool for this world’.
I asked Iza to stand in the middle of the road (luckily there was hardly any traffic), to put one hand on her hips and to slightly lean forward to the camera. The sun came from behind casting a wonderful shadow below her.
Digital photography involves a lot of digital post-production. The actual photo shoot is more about capturing the right impression (the best raw data) while keeping in mind that a lot can be altered in Photoshop afterwards. I decided to make these photos black and white in order to give it a grittier look and feel. Black and white simply has more contrast – in my opinion black and white photos have more ‘bite’.
I have added logos of four different established fashion brands just to give you an idea of what these photos would look like in an advertising context. The photos are by no means real jobs – they are simply examples of me practicing. And I’d like to share my progress in fashion photography with you here.