Increasingly, I’m getting enquiries from entrepreneurs and directors seeking to make their business images more professional. In the age of the internet, when it’s easy for someone to find your profile pic within a few clicks, having high quality, consistent imagery is essential to convey professionalism and to preserve a business’ reputation.
I’m often asked to provide these images last-minute due to photography urgently being needed for an annual report or a website upgrade but as an experienced photographer I’m used to the challenge!
I recently had such an enquiry, which required taking head and group shots of a Board of Directors at their annual meeting at a hotel near Gatwick Airport. As the individuals had a lot to get through the time allocated for photography was very tight – the portraits had to be taken in a 45 minute window during the lunch break.
I arrived one hour before the shoot to reccie the hotel and find the best spot to set up the mobile studio. I can bring this kit – which includes a white backdrop and three big battery-powered umbrella flashes – to any location and the end result looks just like a standard studio photo shoot.
They wanted a white, clean style so after calibrating my flashes, I set up the lighting. I lit a main keylight from the front, a hairlight from the back, and a flash from behind to achieve the modern look they were wanted.
I then had three to five minutes to take the business portrait of each manager. We started by taking a couple of test shots, getting them used to being photographed, and I then asked them to try out different expressions for the camera to achieve the right mix of looking professional yet approachable. Sometimes the smallest change can make a shot work like magic – like getting a slight smile.
After we’d taken all the head shots, I then had just two minutes to photograph the group shots. To get this look, I moved the flashes further away and recalibrated them again. I managed to get everyone with their eyes open and with a natural expression – which isn’t always easy in such a short amount of time!
Back in the studio, I backed up the images, selected the best 4-5 shots for each person, retouched the images to remove minor blemishes, and delivered them to the client via my secure server on the same day.
I really enjoy corporate photography and getting to meet business people in their working environments. It’s often high pressure, but I enjoy the fast pace. It’s really satisfying turning a job around in just a few hours.
If you’re interested in getting some corporate headshots, take a look at https://schmittat.uk/commercial-photography/ where you’ll find my portfolio and pricing.