Three weeks ago I was commissioned to photograph the board of directors of Assurity Consulting. The brief was to create modern business headshots for the Assurity Consulting website as well as the profile images for the directors’ LinkedIn profiles.
A good business headshot is a lot different nowadays to what it used to be a few years ago. A good modern headshot needs a lot less dramatic lighting and usually a very simple white background. In an ever faster moving world we seem to appreciate simplicity – ‘no fuzz’ work. It’s about clarity and not about photographic effects.
Even though these pictures might look simple the technical realisation of it is not simple at all. The pictures were taken using three carefully calibrated flashes. A gigantic softbox is placed behind the subject gently ‘blowing out’ the highlights effectively making the background pure digital white. I use another large softbox or beauty dish as my main light in front of the subject positioned a bit higher than the forehead. A third softbox is placed at about hip level to reduce the shadows created by the main flash. This setup allows me to get perfectly lid pictures each and every time.
Another big advantage of this technique is speed. Once the flashes are calibrated there is no setup time at all anymore for each person – a huge benefit when time is short as it was in this particular job.
I only had 45 minutes to photograph ten directors. This photo shoot took place during their lunch break effectively giving me about 2-3 minutes with each of them. Having a solid technical setup allowed me to concentrate on posture and facial expression. I took about 15-20 exposures of each director. A quick turnaround is essential in business photography. I delivered my work on the same day in print, HD and web resolution. It’s great to see my work on their website as well as various publications.