A personal review of weddingdays.tv
I had an interesting meeting with a representative of weddingdays.tv. This blog post is not a review of weddingdays.tv but rather my personal impression.
On the phone the friendly guy introduced himself has someone from a local well-known wedding venue – by that time he had not mentioned weddingday.tv yet. He said they are currently revamping their website and are looking for local suppliers for their new ‘preferred suppliers’ section.
He welcomed me at the venue and showed me around – and impressive site I must admit. At this time I still believed I was talking to somebody from the venue. During the meeting he explained that he is in the process of developing a ‘one-stop planning tool for brides’ e.g. a site where brides can find local, trusted suppliers in one place. I asked him if he was an external marketing professional and he said he is actually a video producer creating high-end videos for wedding venues. This was the first time he mentioned weddingdays.tv.
Underneath the video you can see a carousel-type banner with about 20 local suppliers. If you click on an icon you can see more details about that supplier including contact details. Then he said ‘there’s of course a cost involved’. Something new to me when it comes to preferred suppliers. A two-year enrolment costs £1544 – according to him a ‘great investment’ of course. Something ‘you will earn back with just one wedding’. I said that I admired his clever marketing of selling a video and the advertising space underneath to which he answered ‘we fund the video production with the listings below it’. In other words: the suppliers in the banner pay for the video. Which venue would say no to a free video?