If you’ve not heard of it previously, I can’t recommend Fulfilment by Amazon enough – all you need is a good product, and good product photography!
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Product photography for Fulfilment by Amazon
Fulfilment by Amazon, or FBA, is an innovative and effective platform for start-ups who are looking for somewhere to sell their products online. I’ve shot many different types of products in this style before, and this time around I was asked to shoot something that I knew would be a lot of fun – cinema signs.
My client sent me a selection of different signs to photograph, all of which had their own quirky message which could be personalised to the individual user. The product is a battery powered light-up sign which comes with various letters to spell words or short sentences. Imagine kids’ alphabet blocks, but more modern!
Lifestyle product photography
I was asked to take “clean” product shots (no props, with a simple background) and three “lifestyle” shots – that is, with props and shot in an appropriate setting. For the clean shots, the brief specified reflective surfaces to give the products a little more depth, so I made sure I adjusted the light carefully so as not to over-expose the final image.
I’m very lucky to have my own studio right here in my very own home – with all my tools readily at my disposal, the clean shots were completed within 20 minutes. Next up I took the products into my kitchen to go for that “lifestyle” feel. It felt pretty appropriate to photograph the “welcome back home” sign in here!
Indoor studio shots
In keeping with the lifestyle theme, I photographed a “party this way” and “Liam’s room” sign in my living room. Thankfully, with my own kids’ toys peppered around the place I was able to recreate a kids’ bedroom effect, and I used simple living room lights for the party atmosphere.
After a fun afternoon of turning my home into a haven of tranquillity, a kid’s play area and a party venue, my product photography was complete. I got the photos over to my client asap and I’m pleased to say these cute little lights are now selling well on Fulfilment by Amazon. What’s more, I was able to keep the products, which my wife is enjoying changing in line with the season!
To find out more about how I can bring your products to life, contact me today.