Lifestyle photography gives me the chance to perfect my still image skills while working with people and other props.
Photographing fitness products takes this one step further – I get to photograph people as well as products! We were working to promote a new fitness tracker, so we used a mixture of still product images on a white background as well as shots with a model.
We were lucky to have the weather on our side, so their chosen model could run around with the watch as she pleased. I softened the background in post-production to ensure the focus was on the watch itself.
Capturing the features
Fitness trackers can do anything nowadays, from tracking sleep to resisting water! We wanted to capture that, so we immersed it in water and took more lifestyle shots. We finished with close-ups of its accessories, such as USB ports, for use on ecommerce websites.