I was asked to photograph some gum shields for KingGrit, to be featured on their Amazon page. The kit came with many small pieces, so I had to make sure that I captured each individual facet of the product.
The photographs would also be used in an infographic to point on the USPs of the gum shield. Infographics are a new service I offer, in which I design text around the images that I photograph, occasionally zooming in on certain areas to give the viewer a better idea of what’s involved.
Black and white product photography
With a largely monochromatic colour scheme, I had to be creative with the backgrounds. It’s important to get the balance of the background and the product just right. For example, in the close-up of the packaging, I’ve softened the light so that it stands out, looking almost grey in appearance.
I arranged the mouth guard in various positions, with and without its packaging. With such a variety of uses, from aiding dentures to helping athletes, I would need some lifestyle shots too.
Gum shield lifestyle shoot
To help view the product in an athletic context, I used a few props. I positioned the gum shield alongside some boxing kit and a gym bag. We wanted to make it look like one of the essential “tools” in a boxer’s arsenal.
Likewise, we also wanted to demonstrate how easy it was to clean. I had great fun photographing the fizz as the gum shield submerged itself into water. The blue was a refreshing change from all the black and white!
The KingGrit gum shield also comes with denture tablets, so I made sure the packaging for these was included. I tried to keep the design of the infographic on brand too.
I’m pleased to say the photos look fantastic on Amazon!