This product photography project involved highlighting the practical benefits of an otherwise luxury product. This support pillow has been designed to help people with back issues and improve circulation around the body.
The shoot would require product and lifestyle shots. I wanted to stay away from cliché close-ups of happy sleepers. Instead, we shot the product in situ, focusing on the back and legs.
Highlighting product features
It’s hard to communicate the softness and comfort of a pillow through visuals alone. We had to improvise – for example, bunching up the fabric to show off its suppleness. I also zoomed in on practical features such as zips and hand prints in the memory foam. We needed to prove that it performed as described!
We finished with some wider shots with the packaging, as well as positioning the pillow alongside a mobile phone for scale. I’m looking forward to seeing these online!