1stByte Print is London’s leading digital printing service. Located in the centre of London they are able to produce and deliver jobs with incredible precision and speed. Twelve-hour turn-around jobs are nothing special for them anymore.
The printing industry is radically changing. Even though a completely paperless office is not a reality just yet the shift towards handling documents solely digitally is still ongoing. ‘Less paper, but higher quality’ would be a successful business motto.
1stByte were one of the first to recognise and embrace this development. Setting up their in-house Creative Service department as well as constant investment in the latest printing technology has earned them nation wide reputation as well as numerous awards.
I’ve been very fortunate to work for 1stByte as both photographer and video producer for five years now. In this blog entry I would like to present and discuss some of the commercial photography I have recently done for them.
I closely collaborate with The Is Crowd, a Bournemouth-based web development and marketing agency, which have designed, built and maintained the last two generations of 1stByte’s web presence. My brief from them was to create commercial photographs of 1stByte’s products on a variety of backgrounds leaving enough space at the sides for advertising text and links. The shoot took place at 1stByte’s site where I set up my mobile studio. I brought several very large different colour cardboard backgrounds to experiment with during the shoot.
The products I had to photograph included bags and boxes, books, invitations, business cards and pop-up flyers. The key to professionally looking product shots is light and angle. I brought two large soft-box flashes (each almost 1.5m in diameter), which I positioned in front and slightly above the products. Using this technique my shots were evenly lit with very soft and smooth shadows behind the products.
During post production I enhanced the colour saturation in order to make my photographs ‘pop’. I also increased the contrast and sharpness and retouched some of the imperfections on the surfaces.