Every keen runner is familiar with the whole spectrum of running injuries threatening their next outing. I’m sure running socks are a welcome addition to any athlete’s wardrobe!
This colourful pair by Activsocks would certainly work well for night runners. We chose a white background for a selection of lifestyle shots, giving full attention to the bright blue colour.
It just wouldn’t have done these socks justice to photograph them without a model. We needed to capture the design from every angle, including the crucial bottom of the heel and backs of the calves. These are often problem areas for regular runners, so they need a product that can be relied upon to prevent injury.
I finished up with an image of the packaging to highlight special features, for example compression and ventilation. My thanks go out to the model, who I’m sure will enjoy the benefits first-hand!