About three quarters of my time I work as a photographer (wedding photography, family photography, portrait photography and commercial photography such as real-estate photography or product photography.) Only about 25% of my time I work as a video producer (camera man, video edit, animation). Most of my video clients use these videos for their online marketing. They embed these videos on their website, their online shops and of course they use them for their social media campaigns on Facebook, twitter and Google+. Occasionally I also film presentations, events, parties, interviews and congresses. As video producer I consult and advice on the best strategy to get each video seen by as many people as possible in order to achieve an adequate return of investment.
In recent years video production has become incredibly cost-effective. This is mainly due to the ever-falling cost of professional gear. Still a few years ago a broadcast compatible camera used to cost £35k+. Nowadays such equipment can be bought for as little as £5k.
This development brings lots of benefits for video producers and their clients. Video production is now affordable for virtually any business.
A few weeks ago I had the pleasure to work for a small high street café called Lily’s Indulgence. As a video producer it’s my task to come up with simple and effective solutions. I spent only 2h on location, which included a short 10min interview with the business owner. I asked her simple questions such as “What kind of drinks and food do you offer” or “where does the name of the business come from?”
The edit took another 2h and I uploaded the final video on the same day. For this video I charged £350 (+VAT). I believe this is a very competitive offer. Lily’s Indulgence uses this video on Facebook and there website and the responses have been very positive so far.
If you’d like to know more about video production / video producer please don’t hesitate to get in touch.