I was recently commissioned to film and produce a new marketing video for the Swiss company Printcolor. Printcolor is a world leader in high quality inks and coatings for the printing industry. My brief was to create an engaging marketing video that would appeal to professionals of the printing industry.
Printcolor is a owner-managed Swiss family company with a history spanning many decades. Printcolor produces printing inks of the very highest quality. Guided by their core values of quality, flexibility, trust and a human touch they serve our customers with approximately 100 employees in five locations. They develop and produce customised solutions in proven Swiss quality. They also have a global network of sales partners to ensure that customers all over the world benefit from our first-rate, expert support in their local area.
I am located very close to Gatwick Airport which makes it easy for me to travel literally anywhere in Europe. A return flight to Zurich was less than £200. The assistant of the marketing director picked me up from the airport and drove me to the Printcolor Head Quarters close to Zurich. The marketing director and I had had several phone calls prior to production to refine the brief and the script of their marketing video.
First I filmed the laboratory. This is where the Printcolor specialists develop and test new products for screen printing, pad printing and flexo printing. There was a lot of interesting equipment and processes to film. Printcolor’s main business units are technology, graphic arts, electronics and security.
Adjacent to the office and laboratory building was the large production hall. Inside I filmed how the products are produced in mass-scale. Printcolor’s logistic and shipment department was particularly interesting as all cans of all sizes where labelled with bar codes right after production. This ensures complete traceability of each product.
After two days of filming on location in Switzerland post-production was completed within one week. The production budget of this marketing video was £2.5k.