Working in the photography trade, intellectual property is something I consider very important, which is why I was delighted to work with Dids Madonald OBE. Mrs Macdonald is the founder of Anti Copying in Design (ACID), and I was asked to help out with some news-style videography for her latest project.
News-style videography for ACID
ACID was founded at the turn of the millennium and serves to help freelancers and SMEs by supporting intellectual property creators and owners. The organisation acts as a mediator when disputes arise and generally lobbies for strong IP legislation through social media, seminars, workshops and events.
With Brexit being such a talking point at the moment, Mrs Macdonald invited me to film her and three members from ACID outside the Houses of Parliament. They wanted to illustrate how Brexit could present both a threat and an opportunity at the same time for designers, so it was great to get a variety of opinions.
Mobile teleprompter use for camera work
As you’ll see from the footage, we wanted to capture the news-style videography effect by having Mrs Macdonald speak directly to the camera first as an introduction. This piece was read from a teleprompter – as a videographer, a mobile autocue is an essential piece of kit, which allows pre-written pieces to be read straight to the camera wherever you are. It’s also a great time-saving device, not just for the reader but for editing later on – no awkward “erms” or hiccups!
Mrs Macdonald is very serious about her cause and probably wouldn’t have needed a teleprompter, however it made the whole piece come together quickly and easily, and we were able to transition into her interviews seamlessly. In the final edit, I spliced together images of her members’ designs and some simple “flash” transitions to help break up the content.
It was great to work with designers and entrepreneurs who were so passionate about their craft – wonderful to be in like-minded company! After the filming, Mrs Macdonald and her fellow ACID members attended an event inside the Houses of Parliament. I wish Mrs Macdonald and ACID all the best in the fight for their cause, and look forward to the next piece of news-style videography I’m invited to edit! If you think that could be you, please feel free to get in touch with me via my contact page.