Outside of my still photography, I’m also passionate about filmmaking and video editing. One of my core specialities is corporate event filming, whether it’s events, tours, product launches or anything else that requires professional edits from all angles.
Corporate event filming for Rapidity
I was approached by Rapidity to film a recent corporate event and photograph a company tour. Rapidity is one of London’s leading digital printers, providing high quality digital printing combined with traditional bookbinding processes – it’s their USP, and a very engaging approach to modern advertising.
The event in question was organised by Lawrence Dalton, former CEO of 1stByte Print. Today, he is Head of Marketing at Rapidity, and likes to organise monthly presentations at the company headquarters in London to showcase new products and invite guest speakers to share their insights.
My corporate event filming approach
For events such as these, it’s important to capture the essence from every angle. As such, I use three cameras, one with a long lens, one with a medium lens and one with a wide lens. I’ll start by using the long lens to follow the speaker, aiming for an upper body/shoulder-wide frame.
The second camera, meanwhile, focuses on the entire stage, while the third captures the audience’s reaction. By using three viewpoints, I can edit the footage together to get a range of angles, displaying both the speaker’s key message and the audience’s impressions.
Audio quality in event filming
Aside from angles, another key consideration for corporate event filming is audio. I always make sure every speaker is equipped with professional wireless clip-on microphones – we want the same crisp, clear sound that we would expect on a BBC talk show. I’ll also add microphones around the room to capture audience questions and the final applause.
In total, I captured three speakers at Rapidity’s event, which you can take a look at on Rapidity’s website. It was a great event to attend, particularly for the industry in which I work, and I would encourage anybody with an interest in advertising and media to have a look!
If you’re searching for event videography packages, you can take a look at some other examples of my work on my event video production page. To get in touch, simply follow the contact instructions at the bottom of the page.