It is common marketing knowledge that web videos are incredibly effective. If you have filmed productions or an animation video on your website it is proven that your customer will stay longer on your site and are more likely to get in touch.
Filmed video productions are great if you would like to showcase a product, a team or a venue. For services however an animation video might work better. Services can be abstract – they are intangible – which is much easier to visualise in animation video productions. The biggest advantage of animation videos is the fact that text and graphics can seamlessly work together.
I was delighted when Prism Total IT Solutions commissioned me to create an animation video for them for their latest service solution: Prism Box.
Prism provides every IT service a business could want. From buying or renting hardware to installing and updating software. Their award-winning service team can fix 98% of all problems remotely. And on top of all they collect and responsibly recycle old equipment.
Prism Box is their all-in-one solution. It stands for hassle free IT for small and medium size businesses. It includes hardware, software, service, backup and recycling.
The marketing team at Prism asked me to visualise this concept with an animated 3D box. The box opens and closes as the voice over explains all of its contents. The entire video is in blue and white – the brand colours of Prism.
The voice over was recorded with Louise Beckett, a seasoned presenter, actress and model. I have had the pleasure to work with her before on other film and animation video productions. She is now the official voice of Prism Total IT Solutions.
The production was completed within two weeks (first brief to final delivery). Prism is now using it on their website as well as in their social media campaign.