I have filmed and edited a new promotional video for The Worshipful Company of Paviors in London. The Paviors is a livery company dating back hundreds of years. They connect all major businesses of the road construction trade. They are organised as a charity supporting new talent and former workers as well as the armed forces.
The Paviors founded The London Highways Academy of Excellence, which is an amazing programme giving young unemployed individuals the chance to start a career in the construction industry. The Paviors commissioned me to produce a promotional video to be shown at events and to be used for their social media campaigns.
The concept of this promotional video was to film as many people involved in the programme as possible. Melanie Hampton is one of the Paviors who set up this programme. She was happy to take on the role as narrator. The video starts with her introducing the programme and its aims. Then we cut to various candidates and lecturers explaining the programme in more details.
For this promotional video – as you can probably imagine – I had to film a lot of footage. I spent two whole days at the Lewisham and Southwark College interviewing teachers and students. I also attended an official Paviors’ dinner during which I interviewed the founders and the sponsors.
Once I had enough footage I started the edit process. A good promotional video shouldn’t be longer than 2 minutes. The very first cut was a bit over 3 minutes long. The post-production process was a question of distilling and refining the best bits of an amazingly big pool of material. As with any promotional video for large organisations it had to be signed off by various committees. I was very pleased to hear that my first final version was approved and appraised by everybody right away.